For his leadership qualities and his capacity for innovation – Prize Global Finance in march 2017 – for its customer service – the Podium of the Customer Relationship in march 2017 – or even for its brand image – Barometer Posternak-Ifop in June 2017, the Crédit Mutuel has been established as the bank of all of the rewards. By winning once again the first place in the Barometer of The Matrix, «the bank that belongs to its customers,» and sits down its position as a preferred bank of the French !
June 2017 – the image of businesses + high
According to the analysis of Claude Posternak – to which the Barometer quarterly of the image of companies, owes its name – the image of French companies would be at the highest level in the second quarter of 2017.
This trend has everything to do with the » renewal began with the election of the President of the Republic «. Thus, the average index of image corresponding to the difference between the % of respondents reporting having a good image and the % of respondents reporting that they have a bad image of the company – stood at 53 in the 2nd quarter, all sectors combined. An increase of 3 percentage points compared to the 1st quarter of 2017.
It is Claude Posternak – the second best performance recorded since the inception of the Barometer in October 1999.
As a reminder, the Barometer Posternak-Ifop is based on the following methodology : respondents are invited to comment on the question, » I’m going to mention a number of large French companies. Depending on what you have heard these last months, tell me if you have a very good picture, good image, rather bad image or very poor image ? «. The last survey was carried out on 8 and 9 June 2017 on a national, representative sample of the French population, consisting of 1000 persons aged 18 years and over.
The image of the banking sector, a significant increase
If the average index of the image increases, that of the French banks follows the movement. Thus, the Crédit Mutuel – which occupies the dominant position of the Barometer for some time already – has seen its score increase by 3 points and confirmed his leadership.
The image of the Banque Populaire, Caisse d’epargne and LCL is also on the rise.
Has to read also
How the clients see their bankers ?